Make learning useful.
Turn knowledge into action.
I design learning that helps people perform when it matters—enabling them to navigate their first customer conversations, make complex advertising decisions, and put new technology and workflows into practice.
Explore the case studies ↓How I work
I partner with subject-matter experts and stakeholders to identify where people are and where they need to be—setting clear performance goals and defining how we’ll measure success. Then I build the learning, practice, and performance support to help them get there.
How I help teams deliver
I build learning teams and processes that support high-quality work at scale—setting priorities, guiding development, and keeping learning current. I also develop AI-assisted workflows that combine automation with human review—reducing course preparation time, flagging content inconsistencies, and making future updates easier.
What I built.
These examples show the design choices, review processes, and content systems behind the finished experience.
01Meta
Instagram Shop supportPrepared a new Instagram Shop support team to handle complex customer cases.
Instagram Shop support
A new vendor support team needed to take on strategic Instagram Shop accounts. I designed and led a week-long onboarding program around the cases, policies, and workflows agents would face on the job.
I built lessons around realistic support scenarios, discussion, and practice. Interactive online activities brought agents into the discussion, while knowledge resources gave them guidance they could use after onboarding.
I led the first cohort and prepared vendor trainers to run future sessions. After launch, recurring cases and agent questions informed knowledge-base improvements for current agents and onboarding changes for the next group.
A simplified view of the program design.
02Arrive Logistics
Learning operationsBuilt learning teams and systems to deliver consistent training as the business grew.
Learning operations
Arrive needed a way to manage learning requests and content as the business grew. I established and led a four-person instructional design team and a product training team, built intake and review processes, and set design standards. I also led an LMS migration that organized courses into role-based learning paths.
Our portfolio covered 50+ eLearning projects, 20+ learning and onboarding programs, and five leadership pathways. Shared design standards and QA checks helped the team develop and review work consistently.
The LMS migration reduced trainer administration time by 35%. Product learning journeys raised completion from about 40% to about 80%. A separate software rollout reached more than 1,000 employees across three countries.
A simplified view of the LMS migration.
03Meta Blueprint
Global learningTurned changing ad products into certification learning that helped media planners make informed advertising decisions.
Global learning
Meta Blueprint needed to keep certification learning aligned with changing ad products. I partnered on the annual Job Task Analysis for Media Planning, then used what we learned to shape seven courses and 21 lessons around current Ad Manager workflows. I wrote the outlines, storyboards, and knowledge checks.
Across ad tech and creator marketing, I contributed to 28 eLearning courses and 31 webinars released in nine languages. For Media Planning, I owned the course sequence, SME reviews, and QA. The update also included seven webinar decks and a study guide.
I developed a QA workflow to compare related assets, terminology, source requirements, and dependencies. The roughly 20-person team adopted it for recurring checks.
A simplified process visual without confidential source material.
04Pinterest Academy
A/B Testing launchEquipped advertisers to set up A/B tests and use the results to guide campaign decisions.
A/B Testing launch
Pinterest was introducing A/B Testing to advertisers. I worked with product experts to map the decisions advertisers make when setting up and interpreting a test, then used that structure to plan the course narrative, practice, and visual approach. I wrote and built the course, coordinated reviews across product, editorial, design, and legal, and prepared it for launch and localization.
I translated product materials and expert conversations into outlines and storyboards that followed advertisers’ decisions. I directed the visual approach, and a designer created the finished graphics.
I secured the course link early so it could appear in Pinterest Presents launch materials. The course was prepared for localization.
A simplified visual made for this concept, using public portfolio details.
05Verizon / Terragraph
Field operationsEquipped field agents to install and service Terragraph technology with less reliance on support.
Field operations
Verizon field support was receiving Terragraph service and installation questions. I designed four technical courses for field agents and developed a chatbot they could consult while working.
Four courses on Terragraph service and installation for field operations.
Quick access to service and installation details in the field.
A simplified view of the training and point-of-need support.
Give designers more time to design.
I use AI where the work repeats: sorting source material, checking related assets, and preparing a clearer starting point for the next draft.
Compare related content.
At Meta, a QA workflow helped the team check terminology, requirements, and dependencies across learning assets.
Find the course narrative.
An AI-assisted workflow organized dense source material. I chose the narrative, checked the facts, and made the learning decisions.
Map sources before writing.
At Pinterest, I built an assistant that maps SME materials to sections of an existing outline or prior storyboard, with source links to support writing.
A simplified view of my preparation process. No confidential source material is shown.
The rule throughout: source material stays traceable, and a designer checks the output before it becomes learning content.
Short learning needs a larger plan.
Short learning works best when it answers a real question or helps someone complete a task. These takeaways still shape how I design content for the moment people need it.
Seven takeaways from one research project.
For my M.A. report at The University of Texas at Austin, I reviewed the research on microlearning, then scripted and produced a seven-part animated series. These are the ideas I took from the research and brought into the series.
The series has accumulated 72,000+ views across digital platforms.
Read the research report ↗A focused lesson can address one question or task and still fit into a larger learning sequence.
Length alone does not define microlearning. Focus, context, and the moment of need matter, too.
Quizzes, microlectures, app activities, infographics, and short practice games serve different learning tasks.
Small modules fit into daily work and are easier to revise when information changes.
Resources available at the point of need can supplement longer programs and support people while they work.
Learning in small steps predates digital tools, which expanded access to learning on demand.
Make content accessible across devices, keep interfaces simple, and tie activities to the learning goal.
See the learning itself.
Recent courses from Pinterest Academy and Meta Blueprint, plus one video example from my earlier work. Some courses may require a free account.
Connect
I wrote, designed, and produced this animated explainer to show how lifecycle and performance marketing work together.
I turn moving pieces into a clear path forward.
A changing product, a pile of SME notes, and a launch date—that’s a challenge I enjoy. I bring the right people together, make sense of competing inputs, and turn them into learning people can put to work.
At Meta, I designed and led onboarding for a new Instagram Shop support team. At Arrive, I built and led instructional design and product training teams. Across both, I shaped the learning approach, coordinated stakeholders, and guided the work from planning through launch.
I also make the work easier to deliver—developing AI-assisted workflows for preparation and quality checks, establishing shared standards, and giving other designers a clearer path from first draft to launch.
10+ years in learning content strategy and instructional design · M.A. in Curriculum & Instruction, The University of Texas at Austin · Austin, Texas