Learning content strategy / instructional design / AI workflows

Make the complex clear.

I design content that helps people use complex products. I create AI workflows that help teams make sense of source material, move faster from ideas to content, and catch inconsistencies before launch.

Explore the case studies ↓

How I work

Work backward from the business result to set the learning strategy. Design and build learning that changes what people can do. Then give the team standards and AI workflows that make the next launch faster, more accurate, and easier to maintain.

01 / Selected work

What I built and why.

These examples show the design choices, review processes, and content systems behind the finished experience.

01Meta
Instagram Shop support

Launch a new Instagram Shop support team.

A new vendor support team needed to take on strategic Instagram Shop accounts. I designed and led a week-long onboarding program around the cases, policies, and workflows agents would face on the job.

Learning design

I built lessons around realistic support scenarios, discussion, and practice. Interactive online activities brought agents into the discussion, while knowledge resources gave them guidance they could use after onboarding.

Launch and improvement

I led the first cohort and prepared vendor trainers to run future sessions. After launch, recurring cases and agent questions informed knowledge-base improvements for current agents and onboarding changes for the next group.

Onboarding design / process illustrationFrom support cases to a ready team

Real casesPolicies and workflows agents would handle

→

Learning and practiceScenario-based lessons, online activities, and knowledge resources

→

Launch and handoffAgents certified and vendor trainers prepared for future cohorts

A simplified view of the program design.

100%Of program completers passed the initial certification assessment, which required at least 80%.

02Arrive Logistics
Learning operations

Build the team and the learning system at the same time.

Arrive needed a way to manage learning requests and content as the business grew. I established and led a four-person instructional design team and a product training team, built intake and review processes, and set design standards. I also led an LMS migration that organized courses into role-based learning paths.

Learning design and leadership

Our portfolio covered 50+ eLearning projects, 20+ learning and onboarding programs, and five leadership pathways. Shared design standards and QA checks helped the team develop and review work consistently.

Learning operations

The LMS migration reduced trainer administration time by 35%. Product learning journeys raised completion from about 40% to about 80%. A separate software rollout reached more than 1,000 employees across three countries.

LMS migration / process illustrationFrom role mapping to learning paths

Map rolesIdentify audiences and the tasks each role performs

→

Audit contentDecide what to move, revise, redesign, or retire

→

Build pathsSequence courses into paths for each role

A simplified view of the LMS migration.

40% → 80%Product training completion after the learning journey redesign. The separate rollout reached about 95% training completion.

03Meta Blueprint
Global learning

Turn changing ad products into certification learning people can use.

Meta Blueprint needed to keep certification learning aligned with changing ad products. I partnered on the annual Job Task Analysis for Media Planning, then used what we learned to shape seven courses and 21 lessons around current Ad Manager workflows. I wrote the outlines, storyboards, and knowledge checks.

Instructional design

Across ad tech and creator marketing, I contributed to 28 eLearning courses and 31 webinars released in nine languages. For Media Planning, I owned the course sequence, SME reviews, and QA. The update also included seven webinar decks and a study guide.

Content operations

I developed a QA workflow to compare related assets, terminology, source requirements, and dependencies. The roughly 20-person team adopted it for recurring checks.

QA check / illustrative reconstructionOne source across many assets

Source requirementCurrent product term or behavior

→

Cross-asset checkCourses, webinars, dependencies

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Designer reviewVerify differences and decide what to update

A simplified process visual without confidential source material.

~2 hours → ~1 minuteFor a recurring QA review using the workflow.

View Media Planning learning ↗

04Pinterest Academy
A/B Testing launch

Teach advertisers a new way to test an ad campaign.

Pinterest was introducing A/B Testing to advertisers. I worked with product experts to map the decisions advertisers make when setting up and interpreting a test, then used that structure to plan the course narrative, practice, and visual approach. I wrote and built the course, coordinated reviews across product, editorial, design, and legal, and prepared it for launch and localization.

Instructional design

I translated product materials and expert conversations into outlines and storyboards that followed advertisers’ decisions. I directed the visual approach, and a designer created the finished graphics.

Launch and review

I secured the course link early so it could appear in Pinterest Presents launch materials. The course was prepared for localization.

Design map / illustrative reconstructionFrom product information to practice

Product sourcesMaterials and expert conversations

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Learner decisionsSet up a test and interpret the result

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Course experienceActivities and checks tied to decisions

A simplified visual made for this concept, using public portfolio details.

2 days earlyDelivered ahead of the launch deadline.

View the published course ↗

05Verizon / Terragraph
Field operations

Put installation guidance closer to the work.

Verizon field support was receiving Terragraph service and installation questions. I designed four technical courses for field agents and developed a chatbot they could consult while working.

Field support / process illustrationTwo ways to help agents do the work

Prepare for the workTechnical courses

Four courses on Terragraph service and installation for field operations.

During the workTerragraph ChatBot

Quick access to service and installation details in the field.

A simplified view of the training and point-of-need support.

~90% fewerVerizon field support inquiries following the technical training.

02 / AI & content

Give designers more time to design.

I use AI where the work repeats: sorting source material, checking related assets, and preparing a clearer starting point for the next draft.

Compare related content.

At Meta, a QA workflow helped the team check terminology, requirements, and dependencies across learning assets.

2 hours → 1 minuteRecurring review

Find the course narrative.

An AI-assisted workflow organized dense source material. I chose the narrative, checked the facts, and made the learning decisions.

1–3 days → 1–2 hoursInitial source synthesis

Map sources before writing.

At Pinterest, I built an assistant that maps SME materials to sections of an existing outline or prior storyboard, with source links to support writing.

~1 dayPreparation saved per course

Source mapping / process illustrationStoryboard preparation

Starting materialsSME sources + existing outline or prior storyboard

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AI source mapRelevant material and source links for each section

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My storyboardCheck sources, shape the narrative, write and design the lesson

A simplified view of my preparation process. No confidential source material is shown.

The rule throughout: source material stays traceable, and a designer checks the output before it becomes learning content.

03 / Research & design

Short learning needs a larger plan.

Short learning works best when it answers a real question or helps someone complete a task. These takeaways still shape how I design content for the moment people need it.

Microlearning research

Seven takeaways from one research project.

For my M.A. report at The University of Texas at Austin, I reviewed the research on microlearning, then scripted and produced a seven-part animated series. These are the ideas I took from the research and brought into the series.

The series has accumulated 72,000+ views across digital platforms.

Read the research report ↗

01Overview

A focused lesson can address one question or task and still fit into a larger learning sequence.

02Defining microlearning

Length alone does not define microlearning. Focus, context, and the moment of need matter, too.

03Examples

Quizzes, microlectures, app activities, infographics, and short practice games serve different learning tasks.

04Why it gained popularity

Small modules fit into daily work and are easier to revise when information changes.

05Affordances

Resources available at the point of need can supplement longer programs and support people while they work.

06Evolution and history

Learning in small steps predates digital tools, which expanded access to learning on demand.

07Design requirements

Make content accessible across devices, keep interfaces simple, and tie activities to the learning goal.

04 / Published learning

See the learning itself.

Recent courses from Pinterest Academy and Meta Blueprint, plus one video example from my earlier work. Some courses may require a free account.

Pinterest Academy

Run A/B Testing on PinterestCourse design, activities, knowledge checks, and visual direction.

↗Meta Blueprint

Creator Marketing SpecialistI worked on two of the four required courses and helped shape the introductory pilot.

↗Meta Blueprint

Media Planning ProfessionalLearning design and review for seven courses and 21 lessons, plus seven webinars and a study guide.

↗

Video example / Kasasa

Connect

I wrote, designed, and produced this animated explainer to show how lifecycle and performance marketing work together.

05 / About

I like the messy middle.

Give me a changing product, a pile of SME notes, and a launch date. I’ll turn them into learning people can act on and bring the right people together to launch it. At Meta, I designed and led onboarding for a new Instagram Shop support team. At Arrive, I stood up and led instructional design and product training teams.

I build AI-assisted checks and preparation workflows for the slow, repeatable steps. I also like building the content myself and giving other designers a clearer path to build theirs.

10+ years in learning content strategy and instructional design · M.A. in Curriculum & Instruction, The University of Texas at Austin · Austin, Texas